Nov 30, 2022
In this episode I’m talking to Diana Akelman, a pet tech entrepreneur who founded PetPocketbook. Her app helps pet sitters and dog walkers run their business so they can focus on what they’re passionate about - caring for pets.
I was interested to learn that Diana has been working on this business for 10 years, but...
Nov 23, 2022
In this solo episode, I’m sharing some tips on how to break down your customer’s wants so you can sell them what they need. To have a successful pet business, it’s important that pet parents have a ton of trust in you and your brand. The best way to do that is to figure out what your customer values, share stories...
Nov 16, 2022
Esther Salata is the founder of Benesafe Solutions. She created a pet-safe pest control product that safely kills mosquitos in your backyard while keeping you, your pets, and the environment safe. It was important to her to use natural, plant-based ingredients. This is where her background in biology came in handy to...
Nov 9, 2022
If you spend time on social media, you’re probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there’s always a new release dropping every Tuesday - or something like...
Nov 2, 2022
In this episode, I’m talking with Julie Holmes of Unique Pet Care. Julie’s company creates solutions for cleaning pet stains and odors in your home. She talked to me about how important it is to use the right words to communicate with pet parents in her target audience - thinks “tinkle” instead of “urine”....