Aug 28, 2019
Summer might be coming to an end, but as you’ll hear on this episode, it’s always gelato season! Today’s guest started making gelato for dogs in her own kitchen, and now has her product carried in shops around the West Coast. We talk about how she made the transition from corporate life to a dog-inspired life and...
Aug 21, 2019
On this episode we’re getting real… talking about how important it is to be authentic and show the human side of being a dog influencer. Today’s guest talked to me about how she decided to document her dog mommming through social media and blogging, how she uses bookmarks to keep her growing to-do list organized...
Aug 14, 2019
In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the media to make a difference in pet’s and people’s...
Aug 7, 2019
In this episode, I’m talking to a pet photographer who has built a full time business in less than 2 years by creating a strong visual style and sticking to her guns when it comes to pricing. She shares advice on how to get your new pet business off the ground. And we also address the myth that pet photography is a...